British boy band Blue have been named the new faces of Ideal Boilers, and will front ad campaigns for the Hull based company in 2019.

Band member Duncan James commented 'We had never expected anyone to say "your songs will work for boilers" but once we chatted through the concepts with the brand and our management, we were 100% on board. We loved the humour and the way that the songs were at the centre of the story. We just got it straight away'.